Case Study: Managing Paid Media & Project Execution
Overview
As a project manager overseeing paid media and marketing campaigns, I played a pivotal role in managing high-budget media placements, ensuring smooth execution across multiple channels, and optimizing workflows for maximum impact. From strategic planning to cross-functional coordination, my work ensured that campaigns launched on time, within budget, and aligned with key business objectives.
My Role & Responsibilities
My role encompassed both paid media management and project execution, allowing me to bridge the gap between strategic planning and seamless execution. Key responsibilities included:
Managing High-Budget Paid Media Campaigns – Oversaw the planning and execution of multi-million-dollar media budgets, ensuring optimal performance across social media, PPC, display retargeting, Spotify, YouTube, and other digital and traditional channels.
Cross-Team Coordination – Worked with creative, media buying, and analytics teams to align campaign strategy, messaging, and placement.
Timeline & Deliverable Management – Ensured all campaign assets (copy, visuals, placements) were delivered on schedule, avoiding bottlenecks in execution.
Vendor & Partner Collaboration – Worked closely with media partners, agencies, and external vendors to negotiate placements, secure high-visibility opportunities, and optimize media spend.
Performance Tracking & Optimization – Monitored social media campaign performance, PPC results, display ad engagement, and streaming ad conversions, ensuring budgets were allocated effectively to drive engagement and ROI.
Challenges & Solutions
Challenge: Managing large-scale media buys while aligning creative timelines across multiple teams.
Solution: Implemented structured project timelines and tracking systems, ensuring that all teams remained in sync and campaign deadlines were met without last-minute rushes.
Challenge: Ensuring paid media placements were optimized for visibility and ROI.
Solution: Worked closely with media buyers to adjust spend allocation based on performance insights, ensuring maximum return on investment for each campaign.
Challenge: Balancing creative freedom with strict compliance guidelines.
Solution: Developed an internal review process to streamline approvals and reduce delays from legal and compliance teams.
Results & Impact
Successfully managed multi-million-dollar paid media budgets, ensuring strategic allocation and strong campaign performance.
Optimized workflows for cross-functional teams, reducing execution time and improving efficiency.
Increased visibility & engagement through strategic social media campaigns, PPC, display retargeting, YouTube ads, and Spotify placements.
Ensured on-time campaign launches by keeping projects aligned with clear deadlines and structured workflows.
Key Takeaways
Managing paid media and project execution at Carnegie reinforced my expertise in high-budget campaign management, cross-functional collaboration, and results-driven marketing execution. By maintaining a balance between strategic planning and operational efficiency, I ensured that media investments delivered maximum impact and ROI.
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